Noname's tweet has since been deleted, but it left a lasting impression with fans and, according to some, Cole as well. "N***as whole discographies be about black plight and they nowhere to be found." "Poor black folks all over the country are putting their bodies on the line in protest for our collective safety and y'all favorite top selling rappers not even willing to put a tweet up," Noname wrote on Twitter on May 29. Kevin Mazur/WireImageĪlthough Cole didn't mention the name of the person he was referring to, some fans speculated he was responding to Chicago rapper and progressive activist Noname, who condemned people's "favorite rappers" for not using their massive platforms to speak up about the tragedy of Floyd's death and the racial uprisings that followed. Cole received criticism for the lyrics in his newest single, "Snow on Tha Bluff," released on June 16, 2020. Cole performs at halftime during the 68th NBA All-Star Game at Spectrum Center on February 17, 201,9 in Charlotte, North Carolina. "But s**t, it's something about the queen tone that's botherin' me/She strike me as somebody blessed enough to grow up in conscious environment/With parents that know 'bout the struggle for liberation and in turn they provide her with/A perspective and awareness of the system and unfairness that afflicts 'em/And the clearest understandin' of what we gotta do to get free/And the frustration that fills her words seems to come from the fact that most people don't see/Just 'cause you woke and I'm not, that shit ain't no reason to talk like you better than me/How you gon' lead, when you attackin' the very same n***as that really do need the shit that you sayin'?/Instead of conveying you holier, come help get us up to speed," he continued. "Now I ain't no dummy to think I'm above criticism/So when I see something that's valid, I listen," Cole raps before delivering some tough criticism. "She mad at these crackers, she mad at these capitalists, mad at these murder police/ She mad at my niggas, she mad at our ignorance, she wear her heart on her sleeve/ She mad at the celebrities, low key I be thinkin she talking bout me," Cole raps on the track.
And while fans have come to expect Cole to flow on issues surrounding inequalities suffered by Black Americans and his position in society, some were shocked to hear him speak about another rapper who seemingly called him out about his lack of activism. On the heels of nationwide protest over the killing of George Floyd-an unarmed Minnesota black man who was killed after a white police officer kneeled on his neck for more than eight minutes-the award-winning rapper released his first single of the year, "Snow on Tha Bluff," on Tuesday night touching on themes of police brutality and racism. Cole is the latest celebrity to catch heat from fans on Twitter.
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